Master Services Agreement for PPC Advertising Agencies: What to Include (Customizable Template)

Introduction

For PPC Advertising Agencies, having a clear Master Services Agreement is key to navigating the complexities of multi-phase work, managing approvals, and ensuring smooth handoffs. It sets the stage for professional relationships and protects your interests. Customize your Master Services Agreement now to reflect your unique business needs.

Legal Terms: What Matters Most for PPC Advertising Agencies

Intellectual Property (IP) Ownership

• Ensure that you only transfer IP ownership upon full payment; this protects your work until you are compensated.
• Include a clause preventing clients from using your work products in AI models, safeguarding your creative output.
• Clarify attribution rights, especially when showcasing work in your portfolio; it fosters transparency and recognition.

Revision Limits, Acceptance, and Payment Milestones

• Set clear limits on revisions to keep projects on track. This helps manage client expectations and project timelines.
• Include acceptance criteria to avoid any miscommunication about what constitutes satisfactory work.
• Consider implementing a milestone schedule tied to payments to ensure you are compensated for the work as it is completed.

Scope Creep and Change Orders

• Define triggers for change orders to prevent unexpected workload increases. This protects both you and the client.
• Provide pricing guidance for additional work, ensuring clients understand the costs of changes to the original agreement.
• Incorporate language on how changes will impact delivery schedules, helping everyone stay on the same page.

Other Helpful Clauses for PPC Advertising Agencies

• Consider including portfolio rights, allowing you to showcase your work to potential clients.
• A confidentiality clause can protect sensitive information, fostering trust in the working relationship.

How Counsel Club Helps

Counsel Club re-imagines legal for startups, freelancers, and creative entrepreneurs. Our platform allows you to search for lawyer-drafted forms for startups, freelancers, content creators, and other creative entrepreneurs. Our platform guides you through modifications, both to the contract and the scope of work. Counsel Club has the most sophisticated drafting tool on the market, and it was designed and developed by lawyers. If you want more help, reach out to a Counsel Club lawyer through our Concierge program. Our legal agent, Amicus, was trained on proprietary legal data to be your best legal assistant. Finally, legal for today, that is fast, protective, and cost effective.

Questions to Ask Amicus

• What are my rights regarding the work created for clients?
• How do you handle revisions in the agreement?
• What should be included in the scope to avoid additional costs?

Closing CTA

Ready to create your Master Services Agreement and combine it with Statements of Work? It’s a great way to ensure everything is clear for your projects. Customize your Master Services Agreement now.