Master Services Agreement for SEO Agencies: What to Include (Customizable Template)

Introduction

Having a clear Master Services Agreement is essential for SEO agencies engaging in multi-phase work. This agreement helps ensure smooth approvals and handoffs throughout your projects. If you want to get started right away, customize your Master Services Agreement now.

Legal Terms: What Matters Most for SEO Agencies

IP Ownership

• Ownership Upon Payment: Ensure your agreement states that the client owns the work only after all fees are fully paid.
• Prohibition on AI Use: Clearly state that the client cannot feed the work product into AI models.
• Attribution: Define when and how you expect to receive credit for your work in different scenarios.

Revision Limits, Acceptance, and Payment Milestones

• Revision Caps: Set a limit on how many rounds of revisions you’ll provide to avoid scope creep.
• Acceptance Criteria: Specify the benchmarks that determine whether a project phase is accepted.
• Simple Milestone Schedule: Outline clear payment milestones that track project phases, ensuring cash flow aligns with deliverables.

Scope Creep and Change Orders

• Triggers for Change Orders: Identify when a change order is warranted, such as client-requested modifications outside the initial agreement.
• Pricing Guidance: Provide estimates on how additional work will be charged, keeping costs transparent.
• Schedule Impact: Mention how changes can affect project timelines, emphasizing communication.

Other Helpful Clauses for SEO Agencies

• Portfolio Rights: Ensure you retain the right to include the final work in your portfolio for future visibility.
• Confidentiality: Consider including a confidentiality clause to protect sensitive information shared during the project.

How Counsel Club Helps

Counsel Club re-imagines legal for startups, freelancers, and creative entrepreneurs. Our platform allows you to search for lawyer-drafted forms for startups, freelancers, content creators, and other creative entrepreneurs. Our platform guides you through modifications, both to the contract and the scope of work. Counsel Club has the most sophisticated drafting tool on the market, and it was designed and developed by lawyers. If you want more help, reach out to a Counsel Club lawyer through our Concierge program. Our legal agent, Amicus, was trained on proprietary legal data to be your best legal assistant. Finally, legal for today, that is fast, protective, and cost effective.

Questions to Ask Amicus

• What rights do I have over the work I produce for clients?
• How should I structure revision requests and limits?
• What should I include in the scope to prevent scope creep?

Closing CTA

Ready to create your Master Services Agreement and pair it with SOWs? It’s easy to get started! Customize your Master Services Agreement now.