Master Services Agreement for Email Marketing Agencies: What to Include (Customizable Template)

Introduction

As an Email Marketing Agency, having a clear Master Services Agreement can be a game changer. It helps define the scope of your work, ensures smooth approvals, and facilitates efficient handoffs. Without a well-crafted agreement, things can get a bit messy. Customize your Master Services Agreement now to pave the way for successful collaborations.

Legal Terms: What Matters Most for Email Marketing Agencies

Intellectual Property (IP) Ownership

• Ensure IP ownership is retained until payment is completed. This protects your work and ensures clients can't misuse your creations before compensating you.
• Specify that clients cannot feed your work product into AI models. This safeguards your creative outputs from being reproduced or altered without your consent.
• Consider how attribution works. Decide on retaining source files vs. transferring ownership and clarify when it's appropriate to credit your work in portfolios.

Revision Limits, Acceptance, and Payment Milestones

• Establish round caps for revisions to prevent endless back-and-forth. This keeps projects manageable and ensures both parties are satisfied.
• Implement clear acceptance criteria. Make sure all parties understand when work is considered accepted and ready for the next phase.
• Create a payment milestone schedule that aligns with project phases. This way, you get paid timely as you hit key points in the process.

Scope Creep and Change Orders

• Define clear triggers for change orders. This helps manage expectations and prevents surprise costs.
• Provide pricing guidance for additional work. If a client wants more than what was originally agreed, outline how that additional effort will be billed.
• Include language about how changes might impact the timeline. Keeping everyone informed reduces frustration.

Other Helpful Clauses for Email Marketing Agencies

• Consider adding confidentiality clauses to protect sensitive client information. This builds trust and integrity in your working relationships.
• A limitation of liability clause is also essential. It can safeguard you from excessive claims related to project delivery and outcomes.

How Counsel Club Helps

Counsel Club re-imagines legal for startups, freelancers, and creative entrepreneurs. Our platform allows you to search for lawyer-drafted forms for startups, freelancers, content creators, and other creative entrepreneurs. Our platform guides you through modifications, both to the contract and the scope of work. Counsel Club has the most sophisticated drafting tool on the market, and it was designed and developed by lawyers. If you want more help, reach out to a Counsel Club lawyer through our Concierge program. Our legal agent, Amicus, was trained on proprietary legal data to be your best legal assistant. Finally, legal for today, that is fast, protective, and cost effective.

Questions to Ask Amicus

• How can I ensure my IP rights are well protected?
• What should I consider when setting revision limits?
• How do I handle scope changes in an ongoing project?

Closing CTA

Ready to create your Master Services Agreement and pair it with Statements of Work? It’s a great way to set clear expectations and ensure smooth operation. Customize your Master Services Agreement now to take the first step.