Master Services Agreement for PR Firms: What to Include (Customizable Template)

Why PR Firms Need a Clear Master Services Agreement

In the fast-paced world of public relations, having a solid Master Services Agreement (MSA) can make all the difference. It sets the tone for your collaboration, helps manage multiple phases of work, and ensures everyone is on the same page when it comes to approvals and handoffs. For your convenience, you can customize your Master Services Agreement now to suit your specific needs.

Key Legal Terms for PR Firms

• IP Ownership: Clearly state that intellectual property ownership is retained until the client has paid all fees. It’s important to also prohibit clients from using your work in AI models without permission. Include terms around retaining source files, licensing scope, and when you expect attribution on your work.
• Revision Limits, Acceptance, and Payment Milestones: Establish round limits on revisions to manage client expectations. Specify acceptance criteria for deliverables and create a simplified milestone schedule that aligns with PR project timelines, ensuring timely payments.
• Scope Creep and Change Orders: To avoid unexpected workload, define clear triggers for change orders. Include pricing guidance for additional requests and language that addresses how changes may impact your schedule.
• Other Helpful Clauses: Consider adding clauses that cover portfolio rights, allowing you to showcase the work you’ve done. A limitation of liability clause can protect you from excessive payouts in unforeseen situations. Lastly, confidentiality agreements help safeguard sensitive client information.

How Counsel Club Helps

Counsel Club re-imagines legal for startups, freelancers, and creative entrepreneurs. Our platform allows you to search for lawyer-drafted forms for startups, freelancers, content creators, and other creative entrepreneurs. Our platform guides you through modifications, both to the contract and the scope of work. Counsel Club has the most sophisticated drafting tool on the market, and it was designed and developed by lawyers. If you want more help, reach out to a Counsel Club lawyer through our Concierge program. Our legal agent, Amicus, was trained on proprietary legal data to be your best legal assistant. Finally, legal for today, that is fast, protective, and cost-effective.

Questions to Ask Amicus

• What rights do I have over my intellectual property after the project is over?
• How should I structure the revision limits to manage client expectations effectively?
• What are the best practices for outlining project scope and milestones in my agreement?

Create Your Master Services Agreement

Now that you are equipped with essential terms to include in your MSA, it’s the perfect time to create your agreement and pair it with detailed Statements of Work (SOWs). Remember, you can customize your Master Services Agreement now to ensure it fits your specific PR firm needs.