Master Services Agreement for Social Media Marketing Agencies: What to Include (Customizable Template)

Introduction

A clear Master Services Agreement (MSA) is essential for Social Media Marketing Agencies engaged in multi-phase work. This document helps ensure smooth approvals and handoffs while protecting your interests. If you’re ready to simplify your contract process, Customize your Master Services Agreement now.

Legal Terms: What Matters Most for Social Media Marketing Agencies

IP Ownership, Client Use, and Attribution

• Specify that intellectual property (IP) ownership is transferred only upon full payment of fees. This ensures you retain rights until you’re compensated appropriately.
• Prohibit the client from using the work product in AI models. This protects your creative output from being misused without permission.
• Consider defaulting on retaining source files and discuss circumstances where transferring ownership may arise. Clearly outline license scope and when you would allow for portfolio rights and attribution.

Revision Limits, Acceptance, and Payment Milestones

• Set limits on the number of revisions included in your agreement. This helps prevent endless revisions and keeps projects on track.
• Establish clear acceptance criteria to guide the client’s feedback and approval process.
• Create a simple milestone schedule with payment triggers after certain phases. This ensures timely compensation as work progresses.

Scope Creep and Change Orders

• Clearly identify triggers that would require change orders, such as additional services or revisions beyond the original scope.
• Provide pricing guidance for these changes to avoid any surprises.
• Include language that explains how changes may impact timelines and delivery schedules.

Other Helpful Clauses for Social Media Marketing Agencies

• Consider including portfolio rights, so you can showcase your work in your promotional materials.
• A limitation of liability clause can help protect you by capping the compensation you might owe in case of unforeseen issues.

How Counsel Club Helps

Counsel Club re-imagines legal for startups, freelancers, and creative entrepreneurs. Our platform allows you to search for lawyer-drafted forms for startups, freelancers, content creators, and other creative entrepreneurs. Our platform guides you through modifications, both to the contract and the scope of work. Counsel Club has the most sophisticated drafting tool on the market, and it was designed and developed by lawyers. If you want more help, reach out to a Counsel Club lawyer through our Concierge program. Our legal agent, Amicus, was trained on proprietary legal data to be your best legal assistant. Finally, legal for today, that is fast, protective, and cost-effective.

Questions to Ask Amicus

• What are my rights regarding the ownership of the content I create?
• How can I handle revisions while keeping my projects on schedule?
• What is the best way to manage scope creep in my agreements?

Closing CTA

It’s time to create your Master Services Agreement and pair it with Statements of Work (SOWs) for clarity in your projects. Customize your Master Services Agreement now.